About Us

You will always get a warm welcome at Attitude! 

Situated on Histon Road, Attitude Dancewear was established by mother and daughter team Ruth and Amy McKechnie in 2008. And it is Cambridge's only dancewear store. We stock a wide range of footwear, clothing and accessories for all ages and all styles of dance, including a beautiful range of gymnastics leotards, and leisurewear, and a range from Pineapple.

All of our staff are either dance professionals or involved with dance/theatre/performance in some way, so are sure to be able to understand your needs and offer advice. They are also fully trained and experienced in pointe shoe fittings (appointment is highly recommended) and have a large clientele stretching across East Anglia.

Ballet shoes are available in 3 width fittings to ensure a perfect fit and you can also find a fantastic range of other dance shoes including shoes for ballroom, tap, jazz, character and even dance fitness!

If your passion is Argentine tango then do check out the range of beautiful specialist shoes from Werner Kern, beautifully made in Italy with the finest Italian leather.

If you are unable to choose the right gift from the beautiful items in store or online, don’t forget that gift vouchers are often the perfect solution and are available to buy in store.

Our aim is to make sure you go away with exactly what you need!

If we don't have what you need in stock we can order it for you- most items will be available for collection/home delivery within a week to two weeks.

We can provide you with costumes for your productions!

We are also able to advise you on costumes for your production, stage show or act. We have a number of items to hire or buy stored away including costume sets suitable for school productions or dance shows- just ask! Costumes are also available to order including made to order items for special performances or competitions. Please allow four weeks for the delivery when placing an order for a large group of performers. 


Every dancer and performer needs Attitude! so remember...

Shop with Style, dance with Attitude!